About Us
Company Overview
Nature squeezed was founded in 2016, built as a social enterprise that is helping to solve both social and environmental challenges in our country and the world at large. We seek to achieve this through the provision of healthy and affordable organic fruits and vegetable juices from locally grown raw materials. We aim to reduce the high post-harvest waste with fruits and vegetables, research has shown that on the average Ghana losses 50% of its farm produce every year due to the country’s inability to store and processed them into other finished goods. We also aim to make healthy eating habit a daily life style by processing the organic fruits and vegetables into healthy juices readily available in attractive handy bottles. Our Mission: to make it easier adding fruits and vegetables to our family’s diets. With the current high rate of health consciousness among Ghanaians the demand for organic base foods are on the increase and these gives our venture a high growth opportunity.
Our target markets are people who value a healthy lifestyle and are interested in exploring new and exciting juice combinations. These people include: busy working class who want to avoid unhealthy juices for good health, the Aged, people having health challenges who add organic juices to their medication to speed recovery, organic shops, hospitals, gym centers and also exploring export opportunities in both Africa and the Diaspora. Nature squeezed since its establishment in December 2016 has seen growth in customer base because of the unique natural taste and chemical free juices we produce.
Our juice bar is open seven days a week, with hours tailored to the needs of our target market. We have experienced and knowledgeable staff to assist customers in selecting juices and provide education about our offerings. To reach our target market, we utilize a mix of online marketing through social media, targeted advertising, exhibitions and trade fairs. We also partner with local gyms and fitness studios who offer our products to their clients. All our products have been tested and approved by the Food and Drugs Authority and the Ghana Standard Authority.
Our start-up cost was $15,000, we have experienced increased in Annual Turnover from $12,000 in 2019 to $22,000 in 2023. We project annual revenues of $50,000 by 2030 with a gross profit margin of 70%. Nature Squeezed is a unique and exciting concept in the beverage industry in Ghana that aims to promote healthy and delicious options to consumers. We are member of the Ghana Chamber of NS ESTD 2019 Commerce, Social Enterprise Ghana, Ghana Enterprise Agency, African Women Entrepreneurs, Ghana fruits and vegetable Association and currently participating in the SCORE Program under the International Labor Organization. All these bodies have impacted us with training, experiences and opportunities that continually shape us for growth.
Numbers Speak For Themselves!
Mission
At nature squeezed, our mission us it to sensitize and empower individuals to daily strive towards
living a healthy life by avoiding carbonated and sugary drinks which are a major contributor to the
continuous rise in food related diseases. We believe in the power of nature’s gifts and their ability to nourish heal and rejuvenate. Our juices are therefore, meticulously prepared using only the freshest, organically grown produce, ensuring a truly revitalizing experience with every sip.
Through our commitment to sustainability, community support and empowering women especially widows and single mothers, we strive to make a positive impact in the Food and Beverage Industry and the lives of our customers.
Vision
To be the trusted leader in organic juices, increases daily vegetables consumption while promoting sustainability and wellness.
Certified Products
This product is highly certified by FDA Ghana
We Deal With Various Quality Organic Products!
- Fresh fruits
- Fresh vegetables
- Lemon
- Pineapple
- Ginger
- Carrot
- Beetroot
- Cucumber
- Dandelion
- Tamarind
